Elly is a Silicon Valley based tech startup created to help patients living with a chronic disease. It is an audio companion app designed to motivate patients by discussing their condition and leaving them with an inspirational message to conquer the day. 

A custom typeface was created for Elly and a smile shape icon used as a secondary brand element. A light and bright palette was created for funding and brand templates to give Elly a distinctive brand in the digital healthcare space. The brand is growing fast and has received funding from Google and Morgan Stanley.

― Branding
― Creative direction
― Digital design 
― Print design

The process

Discover.

197 million Americans live with a chronic disease which costs the US economy $2.9 trillion annually due to poor participation in their own health.

Reduced costs of health care.
Improved clinical outcomes.
Increased patient satisfaction.

Define.

Elly increases cancer patient’s activation to improve health outcomes. Each day, patients listen to a 90 second ‘Daily Summary’, which contains a motivational story, a condition specific topic and an inspirational message to conquer the day. Elly also provides patients with content around motivation, exercise, mindfulness, sleep, self-care and nutrition. 

Friendly and engaging.
Light coloured brand. 
Typographic brandmark.
Scope to grow. 

Design.

The Elly smile. 

Elly aims to create meaningful and positive outcomes for patients. Building a smile into the brand is a great way to visually represent this outcome. Different typographic treatments were created to see which type and smile combination worked best. 

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